ladies ugg slippers Report claims Samsung Galaxy Note 7 battery crisis caused by rush to outshine iPhone 7

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The Samsung Galaxy Note 7 fiasco highlights the challenge of packing more power into much thinner phones, all while rushing for earlier release dates.

Shortly after its release, reports emerged that the Note 7 handsets were exploding and experts now believe the real culprit was Samsung’s urgency to be beat Apple.

Once rumors surfaced that Apple’s latest device wasn’t set to be the year’s biggest innovation, Samsung executives ‘pushed suppliers to meet tighter deadlines, despite loads of new features’.

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Shortly after Samsung released the Galaxy Note 7, incidents surfaced that handsets were exploding. Although explosions are due to overheating batteries, experts believe the real culprit was Samsung’s urgency to be beat Apple

BEATING APPLE FOR A PRICE Many believe that the root of the exploding batteries comes from Samsung’s rush to beat Apple.

While employees scrambled to meet the early launch date, suppliers also stretched their work hours and were under more pressure than usual.

Samsung executives agreed to move production ahead of schedule in order ‘launch a new phone they were confident would dazzle consumers’ and take advantage of Apple’s letdown, people familiar with the matter toldBloomberg.

Samsung was able to pack the Note 7 with a range of cutting edge technology in just a short time.

This includes a high resolution screen that stretches around the edges, iris recognition security and of course, a faster charging battery.

But withina few days of the launch, reports surfaced that the Note 7’s battery was bursting into flames. Koh, agreed to move production ahead of schedule in order ‘launch a new phone they were confident would dazzle consumers’ and take advantage of Apple’s letdown, people familiar with the matter toldBloomberg.

By doing so, Samsung was able to pack the Note 7 with a range of cutting edge technology in just a short period of time.

This includes a high resolution screen that stretches around the edges, iris recognition security and of course, a faster charging battery.

However, this accelerated production came at a cost.

On August 2, Samsung took the stage in New York to unveil its 5.7 inch handset, a place where the firm also saw an opportunity to take a stab at Apple.

‘Want to know what else it comes with?’ teased Samsung’s vice president of marketing, Justin Denison.

‘An audio jack. I’m just saying.’

Within a few days of the launch, it appeared Samsung was eating their own words after reports surfaced that the Note 7 was bursting into flames. Koh, agreed to move production ahead of schedule in order ‘launch a new phone they were confident would dazzle consumers’ and take advantage of Apple’s letdown, the iPhone 7 (pictured)

In the meantime, Samsung had short term solutions such as shutting phones off and not using them to a software patch that prevents batteries from overheating.

‘This is creating an enormous problem for the company for its reputation and ability to support its customers when there’s a problem,’ David Yoffie, a management professor at Harvard Business School and board member at Intel Corp, told Bloomberg.

While employees scrambled to meet the early launch date, suppliers also stretched their work hours and were under more pressure than usual.

One supplier told Bloomberg that ‘it was particularly challenging to work with Samsung employees this time, as they repeatedly changed their minds about specs and work flow’.

WHY WERE THE BATTERIES EXPLODING?

Lithium batteries are use in a range of consumer electronic devices, favored by manufacturers because they are lightweight and pack much more energy into a small space than other power cells.

But storing so much energy in a tiny space, with combustible components separated by ultra thin walls, makes them susceptible to overheating if exposed to high temperatures, damage or flaws in manufacturing.

If the separators fail, a chemical reaction can quickly escalate out of control.

Koh Dong jin, Samsung’s mobile president told reporters in Seoul: ‘The flaw in the manufacturing process resulted in the negative electrodes and the positive electrodes coming together.’
ladies ugg slippers Report claims Samsung Galaxy Note 7 battery crisis caused by rush to outshine iPhone 7