ugg boots store Retro trend boosts L
A nearly century old hunting boot is catching on with a younger generation that sees the utilitarian footwear as hip. Another reason is new styles, including something Leon Leonwood Bean surely never envisioned in 1912: bright blue and pink leather, new for spring.
At Bowdoin College in Brunswick, Zina Huxley Reicher of New York wears her dark brown, shearling lined boots nearly every day, with a skirt or jeans. She has only one pair, but some classmates have several.
“They are very practical, but they’ve also become a fashion trend,” she said. Bean senior manager for manufacturing in Brunswick. Next year, demand is projected to reach 500,
Defying a trend toward offshore production, the outdoors retailer is adding 125 full time employees to its Maine based manufacturing operation to keep pace with orders.
The well known boot appears to be benefiting from a retro trend, whether it’s penny loafers or the Gap’s 1969 series blue jeans, said Candace Corlett, president of WSL Strategic Retail in New York.
“It’s sort of like the Coca Cola bottle or the sleek silver lines of Apple. It’s iconic. And when you have that kind of icon, you leverage it,” Corlett said. Bean’s icon from decades ago is striking an emotional chord with people who’re yearning for the good old days.”
Another factor that could be helping Bean: There’s been little that’s new and exciting in footwear in recent years beyond UGG boots and Crocs, said Alexander Geyman, editor of Focus on Fashion Retail, outside Los Angeles. Trendy UGG boots and the Timberland brand outstrip Bean’s in sales,