ugg australia coupon code Vans plans indoor skate park and music venue off Restaurant Row
Vans, the brand that brought skateboard inspired shoes to countless skaters and posers alike, is planning to open an indoor skate park and music venue in Chicago.
House of Vans, scheduled to open Feb. 3 in the West Town neighborhood, will be the only indoor skate park in Chicago’s city limits, though it rarely will be open to the public.
The space will have a skate course and obstacles, concert stages and displayed art, and occasional open skate times. People must sign up online to attend the venue’s free shows and events, said Doug Palladini global brand president of the Cypress, Calif. based company. The venue will act as a brand builder for Vans.
“In the long term, we’re going to end up winning anyway because our brand is going to be something that these people love,” Palladini said. “That is the job of the House of Vans.”
The venue is planned for a former event space on Randolph Street’s Restaurant Row, nestled next to a Lou Malnati’s Pizzeria and across the street from City Winery.
Vans is leasing the warehouse at West Randolph and North Elizabeth streets for 18 months, but the company hopes to extend it, Palladini said. The company has hosted pop up House of Vans locations around the world,
but the Chicago space is intended to be the concept’s third permanent location, after New York and London.
Ald. Walter Burnett, 27th, said he still wants to hear community feedback on the venue. “As far as I’m concerned, it’s not a done deal,” he said.
The West Loop area is distant from Chicago skaters’ normal haunts, such as Wilson Skate Park near Uptown, Logan Boulevard Skate Park in Logan Square and Grant Skate Park off Michigan Avenue. But the skaters will come, said Ken Keistler, a manager at Uprise skateboard shop in Bucktown, which has a partnership with Vans.
Jeff Conyers, founder of indoor Asylum Skatepark in north suburban Lake Bluff, doesn’t consider House of Vans a true indoor skate park, but said it’ll still be a nice addition to Chicago. He’d like to see more full fledged indoor skate parks in the city, but acknowledges that with high insurance rates and other costs,
operating a facility that focuses only on skating can be tough.